How to Market Matching Gifts To Your Donors

This course is brought to you by our partners at Double the Donation!

Did you know that more than 26 million people work for companies that match employee gifts?

And that, when offered a matching gift, 84% of surveyed participants are more likely to contribute? Or that 1 in 3 would give more than they would without a donation match?

How about the fact that, unfortunately, over 78% of match-eligible individuals have no idea that their employer will match their charitable donations?

That’s a problem⁠—but it’s one that can be solved. Specifically by marketing matching gift opportunities to your nonprofit’s supporters.

By the end of this course, you should have a strengthened understanding of matching gift fundraising and the marketing methods that go into an effective strategy⁠. Not to mention basic knowledge about the types of tools that can help get you there.

Let’s jump right in!